User Journey
User Persona & Journey
My research has identified a broad spectrum of user personas, from health professionals to holistic enthusiasts and culturally curious explorers. This diversity necessitates Substance IQ's integration of in-depth, reliable content, user-friendly navigation with a focus on safety, and rich cultural insights. Addressing these needs will establish Substance IQ as a versatile and comprehensive resource, catering to every user's journey in exploring psychoactive substances.
User Flow
In developing Substance IQ, a user-centric design approach was paramount. This led to carefully crafted user flows for essential functions such as information searching, safety guideline access, and cultural exploration. Each flow is optimized for ease of use, enabling users to effortlessly find what they're looking for, be it professional data, safety tips, or cultural knowledge. This streamlined design ensures that Substance IQ not only meets diverse needs but also elevates the overall user experience, making interactions with the website both seamless and effective.
User Journey Analysis
The user journey analysis for Substance IQ brought forth critical insights about our varied user base. It underscored the need for an intuitive, informative experience tailored to different expertise levels and interests. A demand for personalized content, from professional-grade resources to beginner-friendly guides and culturally rich materials, was prominent. These findings highlight the necessity of a flexible, adaptive design strategy, enabling Substance IQ to be accessible, engaging, and valuable for every user, irrespective of their background or level of knowledge. This insight is pivotal in guiding the app's ongoing development to effectively serve all users' unique needs.