The Walmart AMP Platform encountered significant challenges that impacted its efficiency and user satisfaction. A major issue was revenue loss due to an outdated seat status system, leading to an estimated loss of $60,000 to $80,000 as large seat sections remained unsold during event launches. Compounding this issue was the absence of a Seat Map feature, which hindered users' ability to select specific seats and visualize their concert seating, resulting in a diminished user experience.

Additional Challenges:

In addition to the core issues, the Walmart AMP Platform was hindered by a range of functional and service-related problems:

— Technical and Functional Issues: Frequent app crashes, unreliable ticket access, and limited ticket delivery options.

— UX/UI Deficiencies: Poor navigation and design flaws leading to purchase errors and various interface glitches.

— Security and Transparency Concerns: Issues with seating security, account access, and a lack of clarity in pricing.

— Customer Service Limitations: Slow response times, difficulties in accessing human support, and ineffective communication channels.

The primary goal of this project was to address two critical challenges: reducing revenue loss from an outdated seat status system and enhancing the user experience through the implementation of a sophisticated Seat Map feature. The overarching objective was to develop a seamless and user-centric UX/UI, effectively bridging existing gaps in the digital ticketing landscape.

Specific Objectives:

— Real-Time Seat Status Updates: Implement a system for up-to-the-minute seat availability to decrease revenue loss.

— User-Friendly Seat Map Selection: Develop an intuitive Seat Map feature to simplify the ticket purchasing process.

— Feedback-Driven Evolution: Create a feedback mechanism to continually refine the platform according to user needs.

— Enhanced Event Experience: Introduce features like easy ticket resale/transfer and event reminders to enrich user engagement.

In analyzing the market, several key gaps were identified:

— Lack of a unified, user-centric experience combining event discovery, ticket purchasing, and post-purchase engagement.

— Inadequate integration of advanced technology to practically enhance user satisfaction.

— Limited connectedness with social and digital platforms for a shared, community-driven event experience.

The Walmart AMP Platform distinguishes itself by targeting the identified market gaps with a holistic, user-focused approach. Through innovative UX/UI design, it aims to seamlessly blend technology and user satisfaction, offering a comprehensive and engaging event experience. With unique features like real-time seat updates and interactive Seat Maps, Walmart AMP is poised to redefine industry standards in ticketing sales.

A user survey on the Walmart AMP ticketing sales app yielded important insights into customer preferences and experiences. Targeting a diverse demographic, the survey focused on ticket purchasing habits, platform preferences, satisfaction levels, valued features, and issues faced. It also gauged interest in potential new features like virtual tours and loyalty programs, inviting further comments and suggestions for platform enhancements.

Survey results from the Walmart AMP ticketing platform revealed key user preferences and challenges. Users valued faster and more intuitive ticket purchasing processes, noting issues like slow loading, complex checkout, and app stability. They favored features such as easy navigation, clear pricing, and dependable customer service.

Preferences also included personalized event recommendations, digital calendar integration, loyalty programs, and virtual venue tours. The responses highlighted the need for user-friendly interfaces for less tech-savvy individuals and specialized features for various user groups, including families and professionals.

Interviews with a wide range of users, from tech-savvy individuals to infrequent event attendees, provided valuable insights into their ticketing platform experiences and desires. Regular event-goers highlighted the need for quick, efficient, and transparent ticket purchasing. Users less familiar with digital platforms stressed the importance of straightforward navigation and clear design.

Those with specific interests, like indie music and festivals, favored platforms tailored to their unique preferences. A common request across the interviews was for a more personalized, user-centric platform that addresses the diverse needs of all users.

The interviews highlighted essential areas for improving the ticketing platform. Users universally sought a streamlined, efficient ticket purchasing process, emphasizing speed, ease, and clear pricing. There was a high demand for personalized features, catering to individual interests and past attendance.

The need for an interface that supports less tech-savvy users with simple navigation was also evident. Innovative technology integration emerged as an opportunity, especially for younger, tech-oriented audiences. These insights point to the necessity of a ticketing platform that offers more than just transactions, focusing on a holistic, user-centric experience.